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PRINCIPLES OF CASINO MARKETING

> Casino Management > Marketing > PRINCIPLES OF CASINO MARKETING

 
$109.00
Item #:
1611
ISBN:
9780981739908
Author:
Anthony F. Lucas
Jim Kilby
Qty:
 
 
 
 
Description
Product Reviews

Thirteen chapters of original casino marketing material cover: Introduction to Casino Marketing Topics, Introduction to Casino Promotion: Premium & General Market Tactics, Introduction to Slot Clubs, Introduction to Database Marketing, Match-Play Offers, Promotional Chips, & Vouchers, Dead Chip Programs, Discounting Player Losses, Structuring a Discount Program, Assessing Deal-Making Policies & Practices, Casino Hosting & Credit Procedures, Repeater Market Promotions, Understanding the Contributions of Amenities and The Marketing Plan. 232 Pgs. 2008

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