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Told from the viewpoint of a self-described competition junkie, this is a look at the psychology behind the competitive drive and the sociological ramifications of acting on competitive impulses, plus advice on how to channel those impulses for personal gain in business, sport, and in life. In his personal journey, Apostolico draws parallels between personal competition and competition in the business world, and gives advice on how to use your competitive drive to win at everything you do. 272 pgs, hardcover, 2009
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